Focal is a venture capital firm that invests in pre-seed B2B technology companies.
Focal is committed to bringing personalized attention and a human touch to their business model to help young companies reach Series A with velocity.
With their name change, focal wanted to convey a new feeling in the VC world. A feeling that breaks away from the traditional VC look and feel that embraces something new, something energetic, and something built for the next chapter of venture.
Identity
Guidelines
Web Design
The new focal logo embodies the growth and trajectory of the businesses and founders that Focal invests in. Onward, upward, with pace and planning.
A new website was built in collaboration with the focal team for the launch of the new name and brand. The site balances the “in the moment” energy of the hand-written elements with a strong, Swiss inspired grid and type system.
Quick, relevant language supported by hand written elements bring the right attention to the right moments.
Branded templates provide focal with an efficient and powerful starting place for presentations and collateral.
A striking and paired back color palette injects energy and confidence into a brand based in simplicity.
The entire project is wrapped up into a brand guidelines document, living in figma and PDF formats. This allows the focal team to access and share their brand appropriately and efficiently.
What Else have we done?
