Less of an agency, more of a creative workshop.

What Else is a branding and graphic design studio based in Brooklyn, NY. Our core team comes from agency and in-house backgrounds spanning B2B, tech, startups, eComm, and brand strategy experience. We believe in a better way for design teams to work with clients—that’s why we assemble the right team for each client at the right time. We build proactive teams with some of the best talent worldwide, individuals with the right skill set and passion for the job.

We won’t stop asking the next question, and we won’t stop finding the right answer.

Studio Values

We believe in work that is born of many perspectives and delivers on utility and usefulness.

When we build something, it has to work just as hard for your internal team as it does for your customers. Imaginative work rarely happens in a vacuum, and everyone can wield an imagination.

We believe in kindness.

Meaningful work happens with and for great people, and kindness is never negotiable.

We believe great things happen when people roll up their sleeves and get their hands dirty.

Great work gets done by exploring, building, breaking, and re-imagining. What Else is a team of builders who are inherently wired to create and try new things. (it’s also a ton of fun)

We believe in common sense.

What we create should make the world a better place and be inclusive of all.

Maya Kuppermann, Founder & CEO of Temelio

“The What Else team did an exceptional job at bringing our product, culture, and mission to life through our new brand. Their thoughtful and collaborative approach made them a joy to work with and their work delivered a massive impact to our organization and our external credibility.”

How we work

Build the right team for the right job.

Our clients problems are unique to them—that’s why we build the right team of experts with the skills and the passion to solve their problems. Our network of creatives is global, which allows us to scale our team and expertise.

You are with us, every step of the way.

We won’t disappear for weeks at a time. We will meet with you weekly, or provide video updates weekly on project progress. This allows us to validate our strategy along the way, and keep you informed as we go.

Start with discovery.

Strategy is at the heart of every decision we make, because we know our design decisions need to drive business value. We dig deep with our clients to learn about their industry and their goals, so that we can apply a unified vision to our work.

Everything we make has utility.

Handing off a brand, templates, design systems, campaigns, guidelines, etc that are usable by our clients is incredibly important to us. We meet our clients in the ways they work, so that everything we make can be used intuitively and at scale.