Millers & Makers is a bakery in Ridgewood, Queens that is run by Josh and Jess Pickens. Josh and Jess had a vision to bring elevated baked goods, sweets, and wedding cakes to their community and to the surrounding boroughs. Millers & Makers use freshly milled, responsibly sourced flour from surrounding regions. They create innovative baked goods fresh each morning, and are a business rooted in equality and kindness.

Josh and Jess asked us to help them create a brand that is as simple as their ingredients, while being flexible enough for their needs—from in-store branding, to marketing and in-person events.

Identity
Collateral
Signage
Guidelines

Because Millers & Makers only use fresh milled local grains, we started the project by researching grain mills, how they work, how they are constructed, and what visual language do they have themselves.

The funnel shape of grain mills combined with the idea of two people coming together through their passions led us to our logomark. An “M” with inspiration from mill shapes that is balanced, and equal.

The wordmark combines modern, sharp typography with a plump and indulgent ampersand.

The “M” logomark can be scaled to fit any shape and size.


What Else have we done?