Count Every Vote is an initiative by The Civic Alliance that pledges itself to fairness and voter equality. The Civic Alliance partnered with over 500 companies and corporations where each participant can signify and support equal voting rights for all.

We helped to create an identity and campaign for Count Every Vote in 2020 that can stand alone as its own brand campaign, or partner with existing brands in a seamless way—like a badge of honor.

The campaign grew to be adopted by not only companies, but also local governments, political officials, and non-profits.

Campaign Identity

The campaign is built on a foundational graphic of check marks, alternating between red, white, and blue—signaling equal rights across political parties.

A partnership graphic was created for companies and individuals to use as their profile pictures during election time.