Sardine’s deep expertise in fraud and payments allows them to build innovative products to secure both traditional and decentralized finance.
Fraud is one of the leading forces that impacts customers in all corners of the world—we rebuilt the Sardine brand to embody a more mature, secure, and technical feeling.
Identity
Voice and Tone
Guidelines
Web Design
Booth Design
Motion
A redesigned website adopts a new product architecture and the new brand language to connote clarity and safety.
A sampling of the new Sardine guidelines.
A new tagline that, in as few words as possible, communicates the new mission.
The logomark is a loop, communicating end to end movement.
We created a custom icon library to be used in marketing and UI touch-points, for both light and dark mode.
A custom portrait treatment envelopes members and users in the Sardine ecosystem, using custom light patterns that continue our trend of transparency and integration.
Custom illustrations display technical clarity and help the Sardine brand communicate both concrete and abstract concepts.
Custom graphics and animations were created to debut the branding at Money2020, one of the largest fintech conferences of the year.
The use of embossing and transparency communicate a subtlety that Sardine is always at work in the background, protecting your assets, while letting the customer into the process, having nothing to hide.
What Else have we done?
