Fingercheck is an automated payroll and HR management app that frees small business owners from the complexities of payroll, scheduling, time tracking, benefits, and hiring. What Else collaborated closely with Fingercheck's marketing and creative team to reimagine their digital strategy.
Through collaborative efforts, What Else delivered a website redesign that resulted in a reduction of their bounce rate by over 75%, along with a user experience that empowered their team to effortlessly create on-brand pages with just a few clicks. Our involvement also extended into an expansion of their brand identity, messaging, and product UI, which further bolstered the marketing team's objectives, providing them with the necessary tools to continue leading growth.
Web Design
Development
Identity
Messaging
Guidelines
A before and after shows how our principles of simplicity and playfulness balance with logical functionality—this leads to an easy to navigate site that entices customers to keep clicking through.
A refined color palette allows Fingercheck to show up consistently across web, marketing, and now in product too. The refreshing pastel palette paired with a tone on tone approach is easy on the eyes—signaling positivity, calmness, and trust.
Christian Kunkel, CMO of Fingercheck
“Working with What Else has been an absolute game-changer for us. Unlike other agencies that can make collaboration feel like a struggle, they're true partners in every sense. It's more than a partnership; they're a seamless extension of our team. Their agility and unwavering commitment to receptive feedback created a strong alignment from day one. They strike that perfect balance between giving recommendations and respecting our vision. What truly sets them apart is how they've taken our brand to a new level. We struggled with high bounce rates and low conversions. The team at What Else worked their magic, breathing life into our ideas, transforming our messaging and design – helping us build a design system setup for growth”
(we swear we didn’t pay him to say that)
Every pixel is mobile optimized and autoflows from a single approach within Wordpress.
We worked with Fingercheck to rethink their navigation from scratch. The new navigation provides instant clarity to an otherwise lengthy list of services.
A systematized type hierarchy allows the Fingercheck team to create content across web, marketing, and print with ease—letting them get back to the fun part, storytelling.
Messaging guidelines keep new hires and outside vendors in the loop when creating new content. It’s an actionable, yet digestible document that gets new members up to speed in about 10 minutes.
We also created dedicated web templates that can flex by industry, allowing the Fingercheck team to talk directly to individual industries.
An organized and strategically executed new blog is the culmination of our learnings across the website and brand identity. Color coded templates, focused messaging, and a dedicated graphic language now bring new qualified leads to the website weekly.
A refined illustration style to include a shape language born from the overall brand, a new color palette, and the inclusion of the brand mark for added ownability.
Upon delivery of a completed website design and intuitive Wordpress system, we also handed off a file of every component we designed for the website. Each component is categorized, sorted, and set up to be implemented in any other web project the client may have. It also serves as a starting point for the Fingercheck product designers as they begin to revamp the product experience. This cuts their design and implementation time down drastically.
More to come with our friends at Fingercheck, soon.
What Else have we done?
